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A small secretariat. A mighty community.

The Common Approach is part of the Government of Canada’s Investment Readiness Program and supports a long-term vision for social purpose organizations in Canada. The staff team acts as Secretariat and the Carleton Centre for Community Innovation at Carleton University provides an administrative platform.

The Common Approach is a community-driven initiative that’s growing across Canada and beyond every day.

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Staff

Kate Ruff

Kate Ruff

Lead and Assistant Professor, Accounting, Sprott School of Business

Kate is the convening force behind the group of values-driven staff, directors and partners that have come together to help articulate a flexible impact measurement standard. She anchors The Common Approach, ensuring our work remains values-driven and situated in dialogue with other standard setting and measurement initiatives.

Garth Yule

Garth Yule

Strategy and Operations Lead

Garth ensures that our team has the tools and systems in place to do our best work. He helps facilitate our shared strategy to achieve the Common Approach’s vision for impact measurement standards.

Alicia Richins

Alicia Richins

Partnerships and Standards Manager

Alicia is focused on collaborative work for a more equitable world. Through advocacy, capacity building and community building she ensures Common Approach remains community-driven and helps harness the power of a flexible approach to impact measurement.

Valerie Adriaanse

Valerie Adriaanse

Communications Lead

Valerie applies her passion for story-telling and experience in environmental sustainability to clearly articulate the Common Approach’s mission and vision, and connect with our growing community.

Cara McGonegal

Cara McGonegal

Collaborator and Researcher

Cara applies critical thinking to how impact measurement can be an enabling tool for reciprocal relationships. Her work includes community engagement to decipher how the Common Approach can humbly and meaningfully continue on the path of reconciliation.

Learn more about the members of the Common Approach team here.

See who is helping us build a flexible standard for impact measurement.

Supporting Partners

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The Common Approach is community-driven! Get updates on standards and see upcoming events and webinars. 

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