
Connect
A small secretariat. A mighty community.
Common Approach to Impact Measurement is an independent non-profit organization developing standards for impact measurement. We partner with various organizations, including the Government of Canada’s Investment Readiness Program, the Carleton Centre for Community Innovation (3ci) at Carleton University, The Northpine Foundation, the Centre for Social Innovation Institute, and the Ontario Trillium Foundation, on projects and research related to making impact measurement more valuable.
Common Approach is a community-driven initiative that’s growing across Canada, and beyond, every day.
Join the Common Approach conversation
Job opportunities
Check out current opportunities to join our team!
Staff

Kate Ruff
Executive Director and Head of Research
Kate (she/her) is the convening force behind the group of values-driven staff, directors and partners that have come together to help articulate a flexible impact measurement standard. She anchors The Common Approach, ensuring our work remains values-driven and situated in dialogue with other standard setting and measurement initiatives.

Valerie Adriaanse
Head of Communications, Community and Culture
Valerie (she/her) applies her passion for story-telling and experience in environmental sustainability to clearly articulate the Common Approach’s mission and vision, and connect with our growing community.

Garth Yule
Head of Operations & Interim Head of Data Standards
Garth ensures that our team has the tools and systems in place to do our best work. He helps facilitate our shared strategy to achieve the Common Approach’s vision for impact measurement standards.

Segun Fatudimu
Head of Common Foundations
Segun leads the continuous development of the Foundations while identifying how they can best serve SPOs and the Common Approach audience at large, raising awareness of and alignment with the standard across Canada and around the world.

Marissa Hill
Head of Learning Partnerships
Marissa (she/her/kwe) cultivates key relationships with the community, including through the facilitation of projects like the Pathfinder Pilot. Through this work, she supports the implementation of the Common Approach across networks and the collective transformation of learnings into solutions.

Laurentia Perrin
Lead, Impact Measurement for Portfolio Managers
Laurentia supports key impact-focused asset managers and their investees in determining and implementing impact measurement practices to align with the Common Approach standards.

Mikayla Loyer
Manager, Business Integration
Mikayla works with social purpose organizations to advise, select, and implement the best software solutions aligned to the Common Impact Data Standard.

Alana Alvarez
Impact Data Analyst
Alana (she/her) supports the Pathfinder Pilot project and other learning partnerships by assisting SPOs in gathering, analyzing, and interpreting quantitative and qualitative data.

Sam Batliner
Program Coordinator
Sam is instrumental in developing and maintaining efficient systems and processes for the entire Common Approach team.

Rachel Gordon
Communications Coordinator
Rachel (she/her) applies her background in creative communications and SPO work to craft accessible messaging and support creating and delivering high-quality content to the Common Approach community.
Learn more about the Common Approach staff
Contractors & Other Contributors
While not working at Common Approach, these people work closely with us and contribute significantly to the quality of our work.

Karim Harji
Senior Advisor

Daniela Rosu
Senior Advisor, Ontologies

Luke Ren
Software Developer

John Akwetey
Research Assistant, Carleton University Research Project: Flexible Approach to Impact Measurement (SSHRC PDG)

Lisa Ricci
Research Assistant, Carleton University Research Project: Flexible Approach to Impact Measurement (SSHRC PDG)

Farnaz Zare
Research Assistant, Carleton University Research Project: Flexible Approach to Impact Measurement (SSHRC PDG)